Edra Via Livornese Est 106 56030 Perignano (Pisa) Italy Tel: +39 0587616660 Fax: +39 0587617500 edra@edra.com www.edra.com

The story of Edra is one of understanding and of intellectual and effective convinance between the owner, Valerio Mazzei - who currently runs the company with his sister Monica - and art director Massimo Morozzi. The latter is a well-known architect and designer, an exponent of the radical avant-garde in the second half of the sixties (co-founder in 1966 of the Florentine group Archizoom). Edra comes out in 1987 with the collection "I nuovissimi", consisting of pieces of furniture designed by young designers at their first attempts with mass production. This unconventional debut - made in Milan at the Marconi Gallery - aims at giving the precise image of a company that intends to explore creative potentials at an international level. Since then, Edra faces a rapid growth with strong increments, always following a very personal design-oriented course.

Thanks to Massimo Marozzi's art direction, they have always kept an uniform and identifiable stamp. The strong identity of the company is paradoxically represented by its diversities: all of them contribute to the creation of an original living landscape, which is functional and emotional, continuously evolving, independent from any style suggestions. Edra has been the first to use colour in a broad and structural manner, using also deep and bright shades. Without betraying its personality, Edra has shown itself to be capable either of experimenting advanced technologies and of making use of traditional processes and hand manufacturing, that give a unique quality to many of its pieces. Edra tries out innovatory materials such as polypropylene and poor ones such as cardboard and rope.

Flap by Francesco Binfare

Brasilia by Fernando and Humberto Campana

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