Magis is the brand that has given a novel twist to domestic design, building its identity on incorporating leading edge technology into mass production. Magis seizes the day. It embraces the creativity of leading global designers and channels it towards objects perched on the cutting edge. The company catalogue is heterogeneous, often divided into technology families entrusted with a clearcut strategy to different designers. Magis is a Factory-free organization: in order to enhance the flexibility of its R&D activities, the company opted to outsource its manufacturing and relies on a local area teeming with skilled contractors.